Consumer Behaviour Models Ppt Download Free

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Consumer behavior models • 1.  The term customer refers to the purchaser of a product or service whereas the term consumer refers to the end user of a product or service.

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A customer is • Factors influencing consumer behavior  Cultural  Social  Personal  Psychological • personality • Contd.  Schiffman (2008) as that the unique dynamic organization of characteristics of a particular person, physical and psychological, which influence behaviour and responses to the social and physical environment.  related to the heredity and the experience of early childhood. • psychographic Activities •Interests •Opinions • Family  helps shape an individual's attitudes and behaviours  develop political and religious beliefs, lifestyle choices, and consumer preferences • society outside influences of others • Attitude and life styles  “the patterns in which people live and spend time and money.”  Beliefs and feelings • Values of perception •Organization, •Identification, •Interpretation •  The organization, identification and interpretation of sensory information in order to represent and understand the environment.  can be shaped by learning, memory and expectations.